After 10 months of Youtube, my channel had less than 100 subscribers and each video under 100 views. This is why I messed up the channel. These are the mistakes I made on my last channel. This is why my old Youtube channel failed.
I think I have the answers why my channel is performing as it is at the moment. Each of my videos has less than a hundred views, which is pretty much nothing because the impressions I get are more than a thousand for each. That means that less than 1% of people are clicking on the videos and that’s really low compared to other people on YouTube.
So if you’ve watched a few videos on YouTube of other people doing a review of their analytics of their channels, you would see that by the time they have 20-30 videos they’ll probably have a few hundred subscribers, at least a hundred, or at least their videos would have a hundred views each. But I did an audit and an analysis of my own channel, of my own videos, so I think I have the answers why all this is happening. And if you’re in a similar situation I hope this shines a bit of light on your channel as well.
I started doing YouTube ten months ago in October 2023, so I’m more than 20 videos in and my channel is still underperforming and I think it’s because most of my videos are finance heavy or at least information heavy. By the way, this is regarding my old channel which was personal finance in the UK.
And since I live in the UK, all of my video content is purely UK targeted, so I work in the UK, studied economics and finance in the UK, my property investments are in the UK, so all of the information I provide in my videos can be solely of interest to UK audience and that’s understandable. But you can see where the problem starts to arise.
I’ve narrowed down my audience down to UK residents and then you can dig even deeper to understand what’s happening and it’s because my videos are really focusing on investing into property, I explain a lot of the tax rules, what expenses you can write off as a business, how you can create a limited company in the UK, how you can pay your taxes, what the self-assessment tax return looks like before and after you submit it.
I also have two videos on Airbnb spreadsheets, so I’ve created three templates that people can download. Those are templates I’ve been using for my Airbnb properties and I thought it would be helpful to share online how those templates work and a link so that people could use them.
You can now see you have different filters for my audience. It’s not only the UK audience, then you have a filter for Airbnb or rental property audience, but it’s not only that.
In order for the audience to be interested in how those templates work, that means that they don’t have an accountant and they’re doing the numbers for themselves, which drastically narrows down the number of people that that video would be helpful to.
In the same aspect are my other videos where I talk about taxes, how to create a company or how to file a confirmation statement on the company’s house website.
All of those things are usually done by accountants and other professionals that you can hire as a business owner instead of doing it yourself and 99% of business owners usually hire those professionals to do those tasks for them so that they could have more time focusing on their business.
So it turns out that at this stage, majority of my videos are trying to help a really small number of people. And that’s why the channel isn’t growing because those videos are really heavy on information because they’re pretty much a how-to guide.
My old videos are dull, instead of being entertaining, instead of something that you would put on while you eat or while you’re on the train as you commute back from home for example. And I was expecting for that to happen, for those videos to have such a little amount of views in this short amount of time.
But I really wanted to fill a gap out there, a gap for informational videos, the lack of explanation videos and how-to guides online, the lack of free resources and templates I could use because when I created my first company there was so little information online that I could follow for free and see how it’s done instead of hiring somebody.
I really wanted to do it myself so I could know how it’s done. The same applies for the self-assessment when I wanted to submit my first self-assessment on the income from my rental property.
I found it really overwhelming of how many things you need to keep track of and how many things you need to read and know just to submit the self-assessment tax return online on the amount of money you’re making on the side. So I spent a lot of hours online reading on regulations and how to do things the proper way and that’s why I decided to make those videos so that I can help out other people like myself.
Problem is that those videos are going to mature a bit late on my channel because YouTube doesn’t like them.
As a new YouTube channel YouTube spends around 1000 impressions on your new videos and from those 1000 impressions that are purely random people, when only 10 people click and they don’t watch through the entire video, YouTube thinks your video isn’t good.
But I do know that those videos are really information heavy, the amount of explanations I do inside them and the free resources I provide alongside those videos that can be downloaded for people to use.
I think that those videos will really mature well but just after time. I’m depending on SEO and search functionality for people to find those videos naturally over time but as the nature of SEO goes it takes some time.
That’s why now I’ve decided to put in a bit of variety into the videos I publish.
I’m going to upload fewer information heavy videos from now on and focus on talking to the audience about everyday financial problems. Things that more people can relate to on a daily basis rather than my videos helping just 10 people on average.
So if your channel is experiencing the same problem then make sure to analyze the videos you’re making.
Are they too informative?
Do you have too many filters for the audience you’re trying to reach?
So if your channel is in a similar situation like mine then make sure to create some videos that are targeting a wider audience so that the YouTube algorithm starts to like you more.
See you next time!
